A large parcel of raw land on Madinah's Third Ring Road. Raw land on the main ring roads varies widely in value depending on the direction of urban growth, the permitted use and upcoming projects nearby. The challenge was building an accurate valuation that reflected the land's actual and future value, not just its apparent market price.

The deal closed at SAR 41 million. The investor entered with full conviction because every question he could raise had already been answered in the file.